Performance Vs Marketing: Where Should You Focus First?
When you’re starting out with your music or creative project, one big question might pop into your mind: should you focus on improving your performance or jump straight into marketing? It's a tricky one, but figuring this out early can save you a lot of time and help you grow faster—not to mention it can make your efforts feel way less frustrating.
Let’s get one thing straight: both performance and marketing are important. You can’t ignore either if you want to have a lasting impact. Still, there’s a smart way to start. And that’s where something like buzzclick-music.com can be a helpful place to learn and get inspiration from others who’ve been through this process.
If you don’t already have something solid to show, no amount of advertising will help much. It’s like promoting a restaurant before you’ve come up with a menu. People might show up, but if the food isn’t great, they won’t come back. The same goes for music, art, or content of any kind. Solid performance—whether that means your music is well-produced, your live shows are tight, or your content is high-quality—is the foundation. People stay for what you do, not for how you promoted it.
Once you feel good about what you're offering—something people enjoy and something you’re proud of—then it’s time to spread the word. That’s where marketing starts to really work. At this point, you're no longer forcing people to care. They're naturally interested, and marketing simply helps get your work in front of more eyes or ears.
Another thing to keep in mind: feedback. Early performance allows you to learn what works. You might find that a certain style resonates more or that your audience prefers your raw acoustic sets over polished recordings. This kind of knowledge helps shape your marketing later on, so you're not just guessing.
So, if you’re trying to decide where to start, work on your performance first. Make something honest, something people can connect with. Then, give it the spotlight it deserves through marketing. By going in this order, everything you do later will feel more real and more effective.
Start small, grow steadily, and most of all—enjoy the ride.